Alice opened the door and found that it led into a small passage…
…she knelt down and looked along the passage into the loveliest garden you ever saw.


Beautyland is not just a range of cosmetics. It’s an attitude.

We strongly believe in the magic of people’s attitude, which we consider to be an extra ingredient in our products and equally as important as the rest.

In Beautyland you will embark on a journey involving a commitment to yourself. Because true beauty comes from within you.


Every woman is naturally beautiful in their uniqueness.

We believe that true beauty, unique and special to each individual, is reflected beyond what is visible and shines through in a person’s attitude. We make conscious cosmetics, products with their own character so that you put them on with one aim: to realise your own, natural beauty.


Nature is our ally.

We create high-quality, natural cosmetic products for people who are willing to commit to themselves, and who also want to respect the natural balance and wellbeing of their skin. We believe in the power of nature, our source of resources, and we design active, effective formulas with fresh, light textures so that the skin can breathe and you can experience a wonderful feeling of wellbeing. We do not test on animals, and many of our ingredients are organically sourced.


The daily beauty routine invites you to play around, make changes and surprise yourself.

We invite you to discover your own, natural beauty every day, so that you experience magical moments in your daily beauty routine. Because, in front of the mirror, we see the reflection of our true beauty. We want to inspire you to feel unique.


In Beautyland, Alice is you.